AI Eats the Web That Feeds It

Every AI answer is assembled from someone else's work. The traffic that paid for that work is fading. Small publishers lost roughly 60% of search referrals in two years. AI referrals are nowhere close to replacing them; the ad supply funding the open web is contracting behind it. The AI industry now runs on an unpriced dependency: an information ecosystem it is actively defunding. Anticipate the imminent supply-side collapse underneath AI search. Zoom out from tactics to incentives, to learn the one structural change you'll make in the next 90 days to support a sustainable, reimagined market.