Making AI Serve the Business: Lessons in Strategy, Adoption, and ROI

Monday, August 3, 2026 at 3:30 PM to 3:55 PM · 25 min. (US/Pacific)
Marcello Ballroom 4403
Solo Talk
Business Summit

Information

Is technology leading the business, or is the business leading the technology? In this session, I will share practical lessons from evaluating AI and emerging technology inside a regional retail business, where impressive demos do not always translate into real operational value. I will discuss how easy it can be to recommend technology for every challenge, even when the real issue is a broken process, unclear ownership, poor data, or a problem that does not truly exist. The talk will focus on how leaders can evaluate AI opportunities through the lens of business strategy, adoption, operational readiness, customer experience, and ROI. Attendees will leave with a practical framework for making sure AI serves the business, rather than the business being reshaped around the technology.
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