Generative AI is rewriting the economics of music faster than the industry can agree on the rules - and the real question isn't whether it reshapes the business, but who gets paid when it does. 411 Music Group sits at the center of that question, representing 5,000+ artists and 120 labels worldwide, with active AI-licensing deals and a roster split between artists who've opted in and those who've opted out. Expect a candid look at the technology functioning as a "new PRO" for the AI era - detecting when generated audio draws on your work and routing payment back to rights holders - and at a future where AI doesn't replace human-made music and sync, but personalizes it: real-time, listener-specific soundtracks across film, TV, and gaming.
