Every company is sitting on pipeline it can't see. The signals that would surface it — a renewal at risk in a finance record, a redline in a legal contract — are scattered across systems that rarely talk to each other, most of them beyond the CRM. Individually they're easy to miss; together they point to a deal. But no seller has the time to connect them, so the pipeline stays buried.
In this session, Cognizant shares its own "Customer Zero" story: how agents working across sales, delivery, finance, and legal read these signals as they appear and turn them into qualified pipeline the business wasn't tracking —in new opportunities, in weeks rather than quarters.
You'll leave with a practical model for turning the signals you already own into self-sourced demand: how to instrument the enterprise, route the right signal to the right seller, and act before the window closes.
