Beyond the Copilot: Building the Agentic AI Platform for Sports

Sports organizations are moving beyond AI as a personal productivity tool and toward agentic systems that operate across real enterprise workflows. Grounded in Major League Soccer’s experience, this session will explore how leagues and sports businesses can move from pilots and point solutions to production-grade agentic AI capabilities across contract and compliance, content understanding, generative production, personalization, and fan support.

We’ll examine what it takes to build an agentic AI platform for a modern sports organization, including orchestration across tools and data, governance, human-in-the-loop controls, observability, reliability, and ROI measurement tied to tangible efficiency gains and improved stakeholder experiences.

Attendees will leave with a practical framework for scaling AI agents from promising demos into governed platform capabilities that improve how sports organizations operate, support partners and teams, and engage fans.