Something From Nothing: The Hidden Origin of Every New Idea

Where do new ideas come from? And how can something new come from things that already exist? This talk explores conceptual blending, the hidden mental process of using already existing ideas to create something entirely new. I will explain how this drives creativity, why certain combinations lead to powerful breakthroughs, and what this means for the way generative AI produces new concepts. Attendees will leave with a clearer understanding of where new ideas come from and a practical framework for creating better ones on purpose. Come if you've ever wondered about the source of all inspiration and creativity.