AI Is Winning the Race. Losing the Room.
Tuesday, August 4, 2026 at 11:55 AM to 12:15 PM · 20 min. (US/Pacific)
Marcello Ballroom 4403
Solo Talk
Marketing & Growth
Information
The AI race continues. Market leaders are pushing the boundaries, while everyone else is trying to keep up by developing, integrating, and selling their own AI solutions. The problem is: product capabilities have moved faster than buyer trust and understanding.
The product is ahead of the story.
This session examines the widening gap between what AI can do and what people are actually prepared to understand and embrace. We’ll look closely at why so much AI messaging feels interchangeable and what buyers actually care about (it’s not your speed or your data). Attendees will leave with a clearer way to market their AI solutions, and a sharper framework for turning AI capability into a go-to-market story that resonates with buyers.
The product is ahead of the story.
This session examines the widening gap between what AI can do and what people are actually prepared to understand and embrace. We’ll look closely at why so much AI messaging feels interchangeable and what buyers actually care about (it’s not your speed or your data). Attendees will leave with a clearer way to market their AI solutions, and a sharper framework for turning AI capability into a go-to-market story that resonates with buyers.
Job Function Tracks
Marketing & Growth
