What happens when AI not only analyses sport—but actively shapes it in real time?
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In this talk, I will show how AI is becoming a system-level force across the Olympic Movement—from protecting athletes against online abuse to optimising Games operations and sustainability at scale. I will explain how we turn ambition into execution through the Olympic AI Agenda and its five strategic focus areas.
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You will learn how to move from isolated AI pilots to integrated, high-impact solutions, with real use cases such as digital twins, AI-driven fan experiences, and operational optimisation. I will also show how to balance bold innovation with strong governance—ensuring AI delivers value while safeguarding trust, fairness, and Olympic Values.
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Join this session to learn how to turn AI into a true transformation engine for sport—not just another layer of technology.
