Most companies do not need generic AI. They need AI that quickly and scalably delivers their unique value proposition to their customers. In this session, I will share a practical blueprint for leaders, product owners, and hands-on builders to turn domain expertise into focused, coordinated AI agents that customers love. Drawing on my experience leading Memrise, JaBB, and dinemait, I will show how to do this while also coaching your teams to adopt the process with confidence. You will have a blueprint and several actionable ideas for your own business as you walk out of the room.