Reinventing Legacy Brands - Breaking the Rules Without Breaking the Brand

What does it take for an iconic brand to reinvent itself in the age of AI?

For more than 25 years, I've had the privilege of helping reinvent some of the world's most iconic brands, including Hasbro, Foot Locker, and Tupperware. Across very different industries, business models, and moments of disruption, I've learned that the hardest part of transformation isn't building what's next; it's knowing what to leave behind.

In this session, I'll share candid stories and practical lessons from leading large-scale business transformations, including Tupperware's reinvention following bankruptcy and the role AI played in accelerating new ways of working. You'll leave with fresh perspectives on leading transformation, navigating AI in legacy organizations, and helping your people embrace what's next without losing what matters most.

If you're leading a legacy business or simply preparing your organization for what's next, I hope you'll join me for a conversation about reinvention, leadership, and the future of iconic brands.