Data-Driven Marketing with AI: Extracting Value from Customer Data

This session will focus on how marketers can use AI to make sense of customer data and turn insights into actionable strategies to more effectively acquire customers. Panelists will discuss the types of customer data that hold the most value, how to identify and access new data sources, and the role of AI in analyzing this information. Learn how AI can enhance your understanding of customer behavior, uncover hidden patterns, and generate predictive insights that drive better marketing decisions. The discussion will also cover practical approaches for integrating AI tools into existing data workflows, helping marketers extract maximum value from their data and create data-driven campaigns that attract and retain new customers.